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Mort Alpert Simple Effective Marketing Tel: 905-294-7735 Fax: 905-472-6152 Email: mort@simplefx.com Web: www.simplefx.com Our name is our purpose. We demystify the marketing process with easy to use services geared to entrepreneurs.. Fax Broadcasting is an important tool for small business. We also provide copy writing, creative, mailing campaigns and fix copy on owner-written web sites. A GOOD FAX (OR AD) TIP: o Attention Getting. The Headline Counts o A Call To Action – for a deal or further useful info. o A Positioning Statement. Who/What you are. o Focused on a Single Idea. o Easily Read (vs easily overlooked) o Clearly Transmitted. (Avoid small type & halftones) o Like a Good Ad. Just because it is inexpensive doesn’t mean it shouldn’t be thought out. o Integrated with Other Vehicles.
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